Innovations is looking for a Digital Marketing Coordinator to join our Marketing Department to assist in the development and execution of marketing plans for our website, social media, and email campaigns. We are looking for a creative individual with a background in the design industry preferred. The position is based in our head office in Soho and reports to the Marketing Manager. 

ESSENTIAL DUTIES AND RESPONSIBILITES - Essential Duties and Responsibilities include the following. Other duties may be assigned.

Website

• Manage all content for the website
• Work on implementing new website features and design with web developer
• Update and maintain website imagery and product content
• Add new products to the website
• Maintain and update client installations for website
• Update and add press coverage, catalogs, videos, news, etc to website as needed
• Monthly report and review of website analytics
• Keep marketing database up to date

Social Media

• Management of accounts for all social media platforms (Instagram, Facebook, Pinterest, and LinkedIn)
• Community management for all platforms
• Coordinate schedules and posting of content across all platforms
• Ensure consistent brand imagery and message is maintained across all platforms
• Grow and develop following and engagement
• Source client installation photos posted to social media for our use
• Report analytics

Email/Newsletters

• Create and send out weekly product newsletters and other emails (company news, invitations, etc) using Mailchimp
• Update and maintain email database
• Monthly report and review of website analytics

Tradeshows

• Help plan and execute regional tradeshows including BDNY and smaller regional shows
• Assist on site as needed with local tradeshow booth installation

Photoshoots

• Help plan and execute seasonal collection photoshoot
• Take photography of product swatches as needed
• Take photography for social media of projects, products, etc as needed
• Scan and format product swatches
• Work on creating image renders

Job Requirements

• Hybrid Schedule, 3-4 days in office per week
• 3+ Years of Professional Experience in Digital Marketing, Design Industry experience preferred
• Bachelor’s Degree
• Excellent communication skills (written and oral) and attention to detail
• Strong creative skills, written and visual
• Excellent organization and time management skills
• Team player, willing to help out with any task on our small team
• Experience or knowledge of the interiors, design, or luxury goods industries
• Must be comfortable working with:
• -Social Media Management Platforms
• -Mailchimp
• -Microsoft Office Suite
• -Adobe Creative Suite
• -Website Content/Database Management