Digital Marketing Coordinator
Innovations is looking for a Digital Marketing Coordinator to join our Marketing Department to assist in the development and execution of marketing plans for our website, social media, and email campaigns. We are looking for a creative individual with a background in the design industry preferred. The position is based in our head office in Soho and reports to the Marketing Manager.
ESSENTIAL DUTIES AND RESPONSIBILITES - Essential Duties and Responsibilities include the following. Other duties may be assigned.
Website
- Manage all content for the website
- Work on implementing new website features and design with web developer
- Update and maintain website imagery and product content
- Add new products to the website
- Maintain and update client installations for website
- Update and add press coverage, catalogs, videos, news, etc to website as needed
- Monthly report and review of website analytics
- Keep marketing database up to date
Social Media
- Management of accounts for all social media platforms (Instagram, Facebook, Pinterest, and LinkedIn)
- Community management for all platforms
- Coordinate schedules and posting of content across all platforms
- Ensure consistent brand imagery and message is maintained across all platforms
- Grow and develop following and engagement
- Source client installation photos posted to social media for our use
- Report analytics
Email/Newsletters
- Create and send out weekly product newsletters and other emails (company news, invitations, etc) using Mailchimp
- Update and maintain email database
- Monthly report and review of website analytics
Tradeshows
- Help plan and execute regional tradeshows including BDNY and smaller regional shows
- Assist on site as needed with local tradeshow booth installation
Photoshoots
- Help plan and execute seasonal collection photoshoot
- Take photography of product swatches as needed
- Take photography for social media of projects, products, etc as needed
- Scan and format product swatches
- Work on creating image renders
Job Requirements
- Hybrid Schedule, 3-4 days in office per week
- 3+ Years of Professional Experience in Digital Marketing, Design Industry experience preferred
- Bachelor’s Degree
- Excellent communication skills (written and oral) and attention to detail
- Strong creative skills, written and visual
- Excellent organization and time management skills
- Team player, willing to help out with any task on our small team
- Experience or knowledge of the interiors, design, or luxury goods industries
- Must be comfortable working with:
- -Social Media Management Platforms
- -Mailchimp
- -Microsoft Office Suite
- -Adobe Creative Suite
- -Website Content/Database Management
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