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Digital Marketing Coordinator

Innovations in Wallcoverings

New York, NY, USA Remote Hybrid Schedule, 3-4 days in office per week

Full time

US$28-33 (hourly)

Component Manufacturer - Sales and Marketing


Oct 27

Innovations is looking for a Digital Marketing Coordinator to join our Marketing Department to assist in the development and execution of marketing plans for our website, social media, and email campaigns. We are looking for a creative individual with a background in the design industry preferred. The position is based in our head office in Soho and reports to the Marketing Manager. 

ESSENTIAL DUTIES AND RESPONSIBILITES - Essential Duties and Responsibilities include the following. Other duties may be assigned.


  • Manage all content for the website
  • Work on implementing new website features and design with web developer
  • Update and maintain website imagery and product content
  • Add new products to the website
  • Maintain and update client installations for website
  • Update and add press coverage, catalogs, videos, news, etc to website as needed
  • Monthly report and review of website analytics
  • Keep marketing database up to date

Social Media

  • Management of accounts for all social media platforms (Instagram, Facebook, Pinterest, and LinkedIn)
  • Community management for all platforms
  • Coordinate schedules and posting of content across all platforms
  • Ensure consistent brand imagery and message is maintained across all platforms
  • Grow and develop following and engagement
  • Source client installation photos posted to social media for our use
  • Report analytics


  • Create and send out weekly product newsletters and other emails (company news, invitations, etc) using Mailchimp
  • Update and maintain email database
  • Monthly report and review of website analytics


  • Help plan and execute regional tradeshows including BDNY and smaller regional shows
  • Assist on site as needed with local tradeshow booth installation


  • Help plan and execute seasonal collection photoshoot
  • Take photography of product swatches as needed
  • Take photography for social media of projects, products, etc as needed
  • Scan and format product swatches
  • Work on creating image renders

Job Requirements

  • Hybrid Schedule, 3-4 days in office per week
  • 3+ Years of Professional Experience in Digital Marketing, Design Industry experience preferred
  • Bachelor’s Degree
  • Excellent communication skills (written and oral) and attention to detail
  • Strong creative skills, written and visual
  • Excellent organization and time management skills
  • Team player, willing to help out with any task on our small team
  • Experience or knowledge of the interiors, design, or luxury goods industries
  • Must be comfortable working with:
  • -Social Media Management Platforms
  • -Mailchimp
  • -Microsoft Office Suite
  • -Adobe Creative Suite
  • -Website Content/Database Management

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